Real Estate
 

Tech that works for agents: 4 REACH startups changing the game

Houston Agent Magazine 6/1 11:55P Jacqui Mueller
Final Offer Final Offer aims at enhancing transparency and efficiency in real estate transactions, changing the way the negotiation process was once traditionally handled. The company is said to...

Will AI make real estate fairer or more biased?

Houston Agent Magazine 6/1 11:50P Tommy Choi
Technology is transforming every corner of our industry — from how we market properties and qualify buyers to how we generate leads and close deals. Artificial intelligence in particular is being hailed as a game changer, and in many ways, it is....

There is no such thing as a lead ghosting you!

Houston Agent Magazine 6/1 11:30P Jason Posnick
In real estate, one of the most common phrases I hear from agents is, “My client ghosted me.” It’s a convenient way to explain why a lead went cold or stopped responding. But here’s the truth: No one is ghosting you. They either don’t remember...

NAR beefs up communications department with two major hires

Houston Agent Magazine 5/29 7:52A John Yellig
The National Association of REALTORS® is bringing on two communications professionals with messaging experience in the nation s capital. Bennett Richardson, the former general manager and global head of public affairs at Semafor, was named senior...

Pending home sales plunge in April on high mortgage rates

Houston Agent Magazine 5/29 7:32A John Yellig
Pending home sales plunged 6.3% in April, well below the 0.4% decline economists were expecting, as high mortgage rates blunted any boost that higher inventory could have deliver ed . All four regions experienced month-over-month declines, led by...

Report: Douglas Elliman gets takeover offer from Anywhere Real Estate

Houston Agent Magazine 5/27 7:46A John Yellig
Luxury real estate brokerage Douglas Elliman could find itself with a new owner following a takeover offer from a competitor, Bloomberg reported , citing people familiar with the matter. Anywhere Real Estate , formerly known as Realogy , made a...

Guaranteed Rate Affinity appoints Guadagnino and Dilday to leadership roles

Houston Agent Magazine 5/27 6:37A Jacqui Mueller
Guaranteed Rate Affinity has appointed Dino Guadagnino as regional vice president of reverse mortgages and Kevin Dilday as area sales manager for the Mid-Atlantic region. Guadagnino has specialized in reverse mortgages since 2003. In his new role,...

Sales underway at Briarley in Montgomery

Houston Agent Magazine 5/27 5:26A Emily Marek
Perry Homes, Highland Homes and J. Patrick Homes have begun presales at Briarley , Johnson Land Ventures’ latest master-planned community in Montgomery. Perry Homes is building on 60- and 70-foot lots and is offering 52 floor plans, ranging from...

Wendy Bernstein joins Compass

Houston Agent Magazine 5/22 3:55A Emily Marek
Wendy Bernstein is now affiliated with Compass in Houston. She was previously an agent with Bernstein Realty . A longtime industry veteran, Bernstein has lived in Houston for over 50 years and first obtained her real estate license in the 1980s....

Toll Brothers to build at Wildtree in Magnolia

Houston Agent Magazine 5/21 10:43A Emily Marek
Toll Brothers is building a new-home community later this year at Wildtree, a Magnolia master-planned community. Toll Brothers at Wildtree will feature one- and two-story homes on 60-foot lots. Pricing is expected to start in the mid-$500,000s....

Debunking 80/20: New data shows it’s 65/20

Houston Agent Magazine 5/21 7:55A Jacqui Mueller
The well-known 80/20 rule in real estate has driven how agents perceive the success of their colleagues: 20% of agents close 80% of the deals. New data released by CoreLogic/Cotality , and examined by noted industry researcher Mike DelPrete ,...

HAR: Housing market ‘solid and steady’ in April

Houston Agent Magazine 5/19 10:37A Emily Marek
The Houston housing market showed signs of “continued stability” in April, the Houston Association of REALTORS® said in its latest Housing Market Update . via HAR Single-family home sales declined 1.1% year over year in April, the association’s...

Lily Jang joins BHGRE Gary Greene

Houston Agent Magazine 5/19 4:18A Emily Marek
Lily Jang is now affiliated with Better Homes and Gardens Real Estate Gary Greene . She was formerly a top producer with Keller Williams Memorial . A former news anchor, Jang had a career in broadcast journalism before earning her license as a...
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